Skale Marketing helps local businesses across NSW get a consistent flow of qualified leads using AI-powered Facebook and Instagram ads — without the guesswork.
No pitch. No obligation. Just an honest look at what's possible for your business.
Your competitors are running ads. Your future customers are on Facebook and Instagram right now, looking for exactly what you offer. If you're not showing up, someone else is getting that call.
I work exclusively with local service businesses in NSW — the kind where the owner picks up the phone and takes pride in the work they do.
Roofers, plumbers, electricians, renovators — I get you booked out with homeowners who are ready to move.
Solar installers and energy companies looking to generate qualified appointments at a predictable cost per lead.
Fencers, concreters, garage door installers, pest control — trades that need a steady pipeline of new jobs.
Every service I offer works on its own — but they're designed to compound when combined.
Facebook and Instagram are where your future customers spend their time. I build and manage targeted ad campaigns that put your business in front of the right people — not just anyone. Every dollar of your ad budget is tracked, optimised, and working toward booked jobs.
Most local business websites lose customers the moment they land on them. I build fast, clean, professional websites designed to convert visitors into enquiries — not just look good. Every site is mobile-first, SEO-ready, and built to make your business look like the obvious choice.
When someone searches for a roofer, plumber, or tradie in your area — you need to be the first result they see. Google Ads puts you at the top of search results immediately, capturing people who are actively looking for exactly what you offer. High intent, high conversion.
Ads stop when you stop paying. SEO keeps working. I optimise your website so it ranks on Google for the searches that matter — building long-term visibility that compounds over time and reduces your reliance on paid traffic alone.
No lock-in contracts. No hidden fees. Book a call and we'll figure out what fits.
Perfect for businesses ready to start generating leads through Facebook and Instagram.
Ads that convert plus a website that closes — the full front-end of your business sorted.
Full-stack digital marketing for businesses serious about dominating their local market.
Three steps from your first conversation to a live campaign generating leads for your business.
We look at your business, your target customer, and what a qualified lead is worth to you. I'll tell you honestly whether ads make sense for your situation — and what results are realistic.
I build your campaign using the AI Arbitrage System — 10+ ad variations written, designed, and loaded into Meta. You review and approve before anything goes live. Nothing runs without your sign-off.
Your ads go live. The AI identifies what's working and kills what isn't — daily. I send you weekly reports, you focus on doing the work. I handle everything else.
Most agencies run 2–3 ad variations and hope one works. I use AI to test 10+ simultaneously — finding what converts faster and cheaper than any manual process.
AI generates 10+ ad variations — different hooks, angles, and calls to action — and tests them simultaneously so we find winners in days, not months.
No manual audience guessing. The AI identifies the exact homeowners, demographics, and behaviours most likely to convert for your specific niche and location.
Every day the system kills underperforming ads and allocates more budget to what's working. Your cost per lead goes down as the campaign matures.
Transparent on results. If the ads aren't working, I'll tell you — and fix it.
I started Skale Marketing because I kept seeing great local businesses lose jobs to competitors who were better at marketing — not better at the actual work.
I specialise in Meta ads for local service businesses in NSW. My focus is simple: generate qualified leads at a cost that makes your business more profitable, and be someone you can actually trust with your ad budget.
I work with a small number of clients at a time so every account gets real attention — not the kind of "set and forget" service that bleeds your budget for six months with nothing to show for it.
Founder, Skale Marketing
Meta ads specialist working with local service businesses across New South Wales.
Book a free 30-minute strategy call. You'll walk away with a clear picture of what paid ads could do for your business — whether you work with me or not.
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